Thirty scripts. Four niches. One Lowcountry stockroom.
The same script formats Marshframe ships to clients every month — open with a hook, stage two short scenes, voice over with a real line, close on an on-screen CTA. Browse by niche, then claim three free sample videos in your voice via /sample.
30 scripts · 5 niches · TikTok · Reels · Shorts
Each card is the same skeleton — hook on top, two scenes, one voiceover line, an on-screen CTA — so a creative team can run them in any order. Filter chips narrow the grid to one niche; “All” resets to the full set.
Filter, copy, ship.
Filter chips narrow to one niche. The card copy is yours — adapt the hook line, swap the voiceover, retarget the CTA to your offer.
Close-up of a clogged condensate pan draining onto the floor.
Scene 2Cut to the thermostat as the temperature climbs two degrees past setpoint.
If your house smells like a wet towel the minute August hits, it is almost never the unit — it is the pan, the filter, and the coil. All three have a ten-minute fix.
Book a $49 summer tune-up
TikTok · Owner-spokesperson
On-camera owner walking to a basement utility closet.
Scene 2Hand pointing at the gas control valve, then the pilot window.
Trip the breaker, check the gas valve, look at the pilot. If the pilot is out and you do not smell gas, the relight is a five-minute job. If you do smell gas, walk out and call us.
Save this for tonight
Reels · On-camera explainer
Photo-stitch of a brand-new filter being installed in a return.
Scene 2Cut to the same return six months later, filter collapsed against the coil.
A MERV-thick filter in a system that was designed for MERV-8 will choke the blower, overheat the motor, and cut the life of your system in half. Match the filter to what the unit was rated for.
Ask which filter you actually need
Shorts · Photo-stitch proof
Top-down shot of a paper bill on a kitchen counter.
Scene 2Pen circling the kWh total, then the same line on last month’s bill.
Find kWh, find degree-days on your utility's page, and divide. If your home moved more than twenty percent per degree-day, something changed — setpoint, duct, or weatherstripping.
Tag a neighbor who overpays
TikTok
Washable filter pulled from the slot and rinsed in a kitchen sink.
Scene 2Spray bottle on the evaporator coils, then a clean dry-fit.
Pull the filter, rinse it, let it dry. Spray the coils — not the fins, the coils — until the water runs clear. Put it back. That is the whole August move.
Try it this weekend
Reels
Tabletop shot of three thermostats lined up.
Scene 2Cut to a compressor buzzing on a roof in 96-degree heat.
If the system is under twelve years old and the airflow feels thin, you almost never need a replacement — you need a coil clean and a fan motor. Past twelve, with a hard start, talk to us.
Get a free second opinion
TikTok · Educational
Dispatch board with three trucks already on the road.
Scene 2Owner on-camera in a stocked van, eight o’clock sharp.
Most Lowcountry plumbers run two crews and pray. We run three crews, slot every job into a sixty-minute window, and text you when we are ten minutes out.
Book a one-hour window
Reels · On-camera trust
Hand on the side of a six-year-old tank, rust streak running to the pan.
Scene 2Valve under the tank dripping into a five-gallon bucket.
Rust on the side, water in the pan, and a valve that will not fully close. Any two of those and you have a year, maybe less — start pricing the swap now, not the day it bursts.
Get a swap quote tonight
Shorts
Whiteboard with three numbers, no other props.
Scene 2Owner on-camera pointing to the middle number.
After-hours dispatch is one-eighty to our door, two-twenty on a Sunday, and two-sixty-five on a holiday. We post the rate so you can decide if the leak can hold until morning.
See all rates on the site
TikTok
Vapor barrier pulled back to expose a soggy patch.
Scene 2Dehumidifier gauge reading sixty-two percent.
If your crawlspace reads above sixty-five percent relative humidity, your AC is fighting a swamp under the house. Encapsulation and a dedicated dehumidifier drop the load upstairs by a third.
Get a crawlspace reading
Reels · Educational
Calm avatar-led walkthrough of the consultation room.
Scene 2Mirror shot of the patient pre-treatment, soft lighting, no filter.
You walk in, we talk about what bothers you — forehead, elevens, the corners — then we map the dose on your face before any needle comes out. The actual injections take about six minutes.
Book a free consultation
Reels · Avatar walkthrough
On-camera B-roll of a HydraFacial wand on a patient’s cheek.
Scene 2Avatar overlay with the offer and the booking link.
A sixty-minute HydraFacial with our aesthetician — extraction, hydration, LED — for one-twenty-nine, first visit only. We open ten new slots a week for this.
Grab a $129 slot
TikTok · Promo
Side-by-side of a healed migration and a clean border on a model.
Scene 2On-camera injector pointing at the vermilion border.
Migration happens at the wet-dry line, never below it. We stay one millimeter above the border, micro-aliquots only, and we tell you not to straw-drink for two weeks.
Book a lip assessment
Reels · Educational
Top-down of a skincare shelf with tretinoin and an AHA serum starred.
Scene 2Calendar marked the week before a peel, three items crossed off.
No retinol, no AHA, no exfoliating scrub for seven days before a peel. If you absolutely have to wear makeup the day of, bring a clean mineral SPF instead.
Read the pre-peel guide
TikTok
On-camera injector with a whiteboard and three patient archetypes.
Scene 2Cut to a forehead mapping session with a measured dose card.
Forehead lines, masseters for clenching, elevens — three different maps, three different bounce rates. We start conservative on a first visit and book a two-week tune-up.
See your dose map
Reels
On-camera aesthetician with a phone showing the eight standard follow-ups.
Scene 2Patient mirror shot three days post-op, no swelling.
Day one, day three, day seven, and day fourteen — four check-ins, plus a sixty-day refill reminder. If any of those come in late, you hear from us first.
See what comes after
Shorts
On-camera owner at the front desk, intake form in frame.
Scene 2Soft cut to a quiet consult room, no patient in view.
It's not about gatekeeping — it's anatomy. The face is still remodeling into the mid-twenties, and early toxin can lock patterns you will not love at thirty.
Book a consultation
Reels · Owner position
Handheld shot of a single-patient vial, lot number in frame.
Scene 2Cut to a consultation room with only one chair and no mapping board.
Single-patient vials, a mapped face before any needle, and an injector who will tell you to come back later. If your spa skips any one, walk out.
See how we run the room
TikTok
Handwritten chalk-board opener at the host stand.
Scene 2On-camera bartender walk, plated specials on the bar.
Tuesday at the bar — flounder crudo with yuzu kosho, a smoked pork shoulder with pickled peach, and the ricotta toast with hot honey. Reservation link in the caption.
Reserve a bar seat
Reels · Owner-spokesperson
Slow-mo pour-over footage cut against the roaster drum.
Scene 2HeyGen avatar narrating the cupping notes at the end.
Eight ounces of Colombia Inzá, light enough to keep the jasmine, dark enough to keep the sugar. We pull the drop at first crack plus eleven seconds.
Order a 250g bag
TikTok · Founder-led
Plated dish on a pass, ticket spike in the background.
Scene 2Chef on-camera holding a tasting spoon and shaking their head.
We tested the grouper collar four ways before service tried it. The third version made the cut — anything smoky overwhelmed the cure, anything sweet overpowered the citrus.
Try it before it rotates
Reels
Black-and-white throwback of a teenager at the dish pit.
Scene 2Color shot of the same person plating at the pass, four years later.
He started nights at sixteen. He moved to garde manger the next year, saucier the year after, and he is running the line this fall. We promote from the dish pit first — every time.
Meet the kitchen
TikTok · Story
On-camera owner at the bar, no drink in frame.
Scene 2Cut to a packed five o’clock dining room instead.
Discounts train your best customers to wait for the discount. We hold price and we hold the room — five o’clock fills with the people who want the food, not the deal.
See the dinner menu
Reels · Position
Tickets in a row, two raised in quick succession.
Scene 2Pass shot of six plates going out in eighty seconds.
Eggs go last, bread goes first, hot sauce goes out with the savory plates. Service at eight tables is a four-rhythm motion, not a sprint — same way every Sunday.
Book Sunday brunch
Shorts
Wide of a café with a community bench and two chatty regulars.
Scene 2Close-up of the same bench empty mid-afternoon, board games stacked.
If your cafe doesn't have somewhere to sit that isn't a chair you pay for, it's a counter, not a shop. We keep one bench free, always — and a stack of board games under the bar.
Visit the porch
TikTok · Story
Shop-floor on-camera barber walk-through on a real chair.
Scene 2Finished look held for the close, fresh lineup against bright window.
We drop the fade one grade lower than the client asks for, and we use a half-blade at the temple instead of a zero. That is what survives August.
Book the next slot
Reels · On-camera walkthrough
Avatar-led promo cut with on-camera shop B-roll.
Scene 2Booking-stack end-card with the calendar overlay.
Every Tuesday, walk in between ten and two, and any shape-up is five off. No reservation, no upsell — just a clean lineup and out.
Walk in Tuesday
TikTok · Promo
Top-down of a station with three clippers lined up by guard.
Scene 2On-camera barber swapping a blade mid-cut without slowing down.
One clipper, one task. Comb on, taper off, detail in. Swap in two seconds, never reset your line — that is the only way to keep a busy floor from drifting.
See the station setup
Shorts
On-camera barber at the consultation mirror, cape in hand but not on.
Scene 2Cut to the consultation conversation, chair empty.
What kind of work do you do, how short do you like it on the sides, what did your last barber do that you hated. We do not put the cape on until we have answers to all three.
Book a first chair
Reels · Educational
Wide shot of a quiet shop floor, no music in frame.
Scene 2On-camera owner talking over a soft barber chat in the background.
Most barbershops are too loud to think. We keep the music off the first ten minutes of the day so the room sets the tone — conversation, not competition.
Visit the shop
TikTok · Position
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